Is 2020 over yet? Hopefully, by now you are starting to get in the Christmas mood, the tree is up, the fairy lights are flashing, the mince pies are being eaten in their masses and you are trying to squeeze as much joy out of December as possible after a pretty rotten few months. So, first things first, let’s get some festive tunes playing. The Avieco playlist below should get you in the mood.


And so this is Christmas and what have you done? Another year over, and a new one just begun –

The opening lines of Happy Xmas by John Lennon. He may not have been thinking of a year like 2020 when he penned those words, but the song hopes for a new year without fear, a good new year and challenges his audience to re-make the world better for everyone – old, young, black, white, rich, poor, weak and strong. The end of 2020 feels like just the moment for such hopes and challenges.

So what have we done?

We have spent our 2020 hunkered down, stuck at home, feeling unable to move on. Initially fearful for the health of our families, our friends, ourselves, then fearful for our jobs, our livelihoods and our prosperity.  Before as is often the case for humans, fear was replaced by frustration. There is only so much fear we are capable of maintaining before we get bored and move on to more kitten videos.

But frustration is tricky, it is the feeling that comes with the world doing things to you, rather than you doing things for the world. Frustration can leave you feeling a lack of power or agency, making it easy to blame the world around us for our predicament and to ignore what we might be able to do ourselves.

Fear, then frustration, were there in bucket loads. For a moment it would have been easy to give up, accept paralysis and wait for the world to sort itself out.

The US Marines have a rule, the 40% rule, when you think you’ve done all you can, you have actually only done 40% of what you’re capable of. And as Dylan Thomas so eloquently wrote – “Do not go gentle into that good night, rage, rage, against the dying of the light.”

And that’s what we’ve all been trying to do since March. Stay strong, don’t give up, give everything we can.

Our mission, why we are all here, to meet John Lennon’s challenge head-on, is to re-make the world in which we live. To make sustainability more than a word. Action not talk. As the King put it “a little less conversation, a little more action please”.

We are running out of time to make the changes we need, the world will not wait for us to talk it through. The time to act is upon us.

As we end 2020, we have seen our mission become more important than ever and we have as a team, lined up behind it and taken on the challenges of the organisations we help as if they were our own.

Our clients are no longer just asking for help with the technicalities, they want help to become truly sustainable versions of themselves. Change is upon us, our business, our work, our time. In the words of the Bob Dylan, “As the present now, will later be past, for the times they are a-changing”.

2020 has been a tough year, but we’re excited about the challenges and opportunities that await us in 2021.

As we wrap up this year, we would like to wish you warm, happy and safe festivities.

Christmas wishes

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more than a word.

We get that change is not easy. But we must be brave, challenge old ways, set new habits, embrace new thinking.