Avieco’s Consulting Manager, Mike Bascombe loves bikes. Bikes have always been a huge part of his life, particularly mountain bikes. After reading an on-line feature that compared the sustainability ambitions of 40 leading bike brands, Mike felt compelled to add his professional opinion to the comments section on the website.
To date, over 360 bike enthusiasts have reacted to Mike’s comment, making it the most engaged-with comment on the forum. Mike calls out some brands for only discussing their direct emissions and ignoring their supply chains, where the vast majority of the CO2 is released.
Following the popularity of Mike’s post, the Pinkbike editorial team contacted him directly to gain further insight as to which bike brands have a credible plan to reduce their environmental impact, and which brands’ claims are less impressive than they sound.
Read what Mike had to say here: https://www.pinkbike.com/news/are-bike-brands-greenwashing-we-asked-an-expert.html
more than a word.