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What We do
sectors
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resources
about us
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What We do

assurance, standards & compliance


carbon offsetting & compensation


energy


environmental disclosure & reporting


implementation programmes

purpose, strategy & targets


smart sustainability certification


sustainability data


sustainable operations


sustainable products

sectors

construction, buildings & transport


consumer goods & retail


digital, tech & media


fashion

finance & professional services


government, public sector & charities


resources & manufacturing


sports, events & culture

issues

biodiversity


carbon


circular economy


climate change


deforestation

energy


food


net zero


plastic


small business

social & work life


TCFD


waste


water

resources

news & insights


avieco answers


guides & reports


case studies


events

about us

our team


careers


our impact


environmental consultancy

contact

SPORTS, EVENTS
& CULTURE

Sporting and cultural events can be a powerful vehicle for change

From large scale, transitory sporting events, such as the Olympic Games, through to smaller, static venues, such as museums and libraries, the sports and cultural sector can have a significant environmental impact. That impact is multi-faceted and in some instances beyond the direct control of organisers. Whether it be related to energy and material use, attendee travel or waste generated, the industry can produce huge GHG emissions, degrade local air quality and deplete natural resources. 

The industry can however also be a powerful driver for societal change. Sports and cultural events can inspire a sense of community. They unite people from diverse backgrounds and can become a tool for transformation through the deep emotional attachments that people form around those organisations or events. As such, the industry has an opportunity to play a huge role in the global transition to a more sustainable economy by addressing its own impact, conveying compelling messages and inspiring change. 

Speak to a sustainability expert

Latest Sustainabilty News For
SPORTS, EVENTS AND CULTURE

sustainability of bikes

The cycling industry must take sustainability more seriously

Sustainability companies

Net zero and the world of Art: a culture shift

sustainability for businesses

Sustainability is now mission critical for businesses

Fans and attendees will soon demand change

The events and sports industries must deliver high quality services and experiences for fans and attendees. To date, sustainability has been seen as at odds with high quality service provision, however society is reaching a tipping point. Research suggests sports fans are already receptive to environmental initiatives and as attitudes change, sustainability will become a fundamental to high-quality service provision. Putting sustainability at the heart of sporting organisations and cultural events will be crucial to attracting new fans and attendees.

Addressing the sustainability of events can however be challenging – for example, 85% of GHG emissions related to major sporting events can be caused by attendee travel and accommodation. These are components that are difficult for organisers to address and highlights that sustainability within the sports and events industry needs to focus on not only addressing its own impact, but also on education, promotion and advocacy for climate action.

Speak to a sustainability expert

Sustainability Issues

Measuring your environmental impact

The old adage “you can’t manage what you don’t measure” is as true as ever. Measuring your environmental impact is a good first step. Identifying where your carbon emissions lie during an event, or within day-to-day operations will help to identify hotspots. Carbon emissions are only the tip of the iceberg though – it’s important to consider material and resource use, waste management and air quality.   

Many within the industry will need to record and report this information publicly sooner rather than later, as part of the UK’s SECR (Streamlined Energy and Carbon Reporting) regulations which captures large businesses. Get ahead of the curve by making a start now.

Sustainability targets and net zero roadmaps

The sports and events industries have high environmental impacts – once this impact is understood, organisations can begin to engage with suppliers, fans and attendees to identify sustainable alternatives and drive behavioural change. Avieco work with organisations globally to design environmental management plans which establish purpose, set ambitious targets and drive long term, sustainable change.

Engagement and communications strategy

In sports and events, communicating with fans, attendees and customers is key; and with regards to sustainability, it is important that the information that is communicated fits into your wider purpose, brand and ambition. Done effectively, this can educate on, promote and advocate for climate action.  

Avieco works with clients to design engagement and communications strategies which put sustainability at the heart of fan and attendee engagement. We help organisations to communicate their efforts, whilst also inspiring change beyond core operations.

SPEAK TO
AN EXPERT

Client success Stories

Staplehurst tennis&cricket grounds

Bunzl, the leading FTSE 100 company and global distributor defines its strategic sustainability framework for action.

Read more
ITN

Staplehurst Cricket & Tennis Club offers excellent cricket and tennis facilities to its 450 members, including many youth members, in rural Kent. The club has a great reputation and big ambitions for its teams and the facilities, including how to drastically cut their carbon emissions.

Read more
Sustainability consulting firms

Independent Television News (ITN) is a UK-based television production company, made up of two divisions: Broadcast News and ITN Productions.

Read more

SECR

The Streamlined Energy and Carbon Reporting framework – SECR is a package of regulations published by the Department for Business, Energy and Industrial Strategy that came into effect from 1st April 2019. The first public disclosure will emerge in 2020, allowing companies a full year to collect the required data. Over 10,000 businesses will now have to comply with additional (or modified) energy and carbon reporting obligations from FY 2019/20 onwards.

Download our guide for expert insights on SECR.

Download our expert guide to SECR

Sports, Events and Culture
Sustainability Consultants

With a specialist sustainability team serving the sport, events and culture sector, Avieco is well placed to support your organisation, your impact, and your sustainability challenges, to help you identify what really matters to you in your journey to becoming sustainable.

Find out how we can help

Dan Murray

Associate Director

Our Clients

porsche sustainability
Ministry of Justice sustainability
rathbones sustainability
domino's sustainability
dentsu sustainability
CHRISTIE'S sustainability
Bunzl sustainability
BNP Paribas sustainability
BDO sustainability
allen & overy sustainability
Amnesty International sustainability
City Fibre sustainabilit
Deloitte sustainability
DEFRA sustainability
Emirates sustainability
EIB sustainability
Iron Mountain sustainability
Le Pain Quotidien sustainability
Office friendly sustainability
RIBA sustainability
Seasalt sustainability
sustainability solutions, sustainability services
Pret a manger sustainability
sthree sustainability

sustain-ability.
more than a word.

We get that change is not easy. But we must be brave, challenge old ways, set new habits, embrace new thinking.

Find out more
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