I first came across the realities of climate change when I saw my city Muscat almost washed away in one of the most damaging cyclones in 2007. The naïve thinking that climate change won’t impact me, or my family, was shattered in seconds. While this led me to rethink some of my lifestyle choices, it also drew me closer to sustainability. Why marketing? Because, nothing influences change, inspires action and connects with people better than clear, simple, and personable communications.
For me, working at Avieco is a role of immense responsibility towards driving positive changes and behaviour. As the marketing head, my mission is to clearly communicate sustainability by eliminating jargon and delivering meaningful & impactful messages and to show our clients what our company stands for & how our team can empower & guide them towards making sustainable business changes. My responsibilities entail wearing several marketing hats, yet my goal is to always build client confidence & brand value through meaningful interactions and engagements.
Watch this space for more blogs and thought leadership articles.