Corporate purpose review
Your business is under threat from climate change
Whether it is B-corp or Harvard Business School research, the Business Roundtable’s statement on the purpose of a corporation or Larry Fink’s Sense of purpose letter to CEO’s. The world is waking up to the simple fact that without a clear purpose no business can reach its full potential. Short term pitfalls and decisions will dominate, employees will question their role and contribution, activists will target businesses without a clear and positive impact. We are in the age of corporate purpose, can your business clearly describe its purpose? Or do you rely on the earnings report to describe your success
Be part of the solution
As millennials inherit the wealth of their parents, take up senior management positions in business and leadership roles in society, the expectations of investors, asset managers, employees and customers will change. The question will move from what do you do? to why do you do it? A harder question, but one that every business will be expected to answer. The long-term view of the contribution each business makes will be central to how each business is perceived and valued. Your business is not immune from this – the question is are you ready?
The purpose of every business is unique, it reflects the values of the organisation, the ambition of the people who work there. It attracts the right investors who share a long term view of the value that a business can create. It convinces customers who buy into the reasons you do what you do not just how well. It motivates and aligns employees around a common goal.
Understand how a clear, positive purpose can help your business get the edge and take its place in today’s society. We will help you:
Set a clear, positive purpose, find out how we can help.
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I was impressed with the thoroughness and level of detail that our data set was analysed in. Presenting an extensive data set in an easy to use format was of great value in communicating the outcome of the work internally, and prioritising areas of the supply chain for future action.
Alan Sweeting, Global Health, Safety and Environment Senior Manager, Allen & Overy LLP
Avieco supported us in collating and organising data to develop a robust risk assessment process. They have been easy to work with, responsive to our requirements and pragmatic in their solutions.
Gijs Voskuilen, Head of Corporate Responsibility, Bunzl
Avieco has been the preferred environmental consultant since the beginning of our journey to become a sustainable company. Dentsu Aegis has worked with Avieco’s experts on various areas, such as carbon footprint reporting and assurance support, and recently also advised us how to switch our global network to renewable electricity. The team’s expertise on environmental sustainability is impressive, and the work delivered is always of highest standard.
Lars Holm, Global Senior Manager CSR, Dentsu Aegis Network
Avieco informatively led us through the processes needed to reduce our carbon footprint. With their clear and concise advice we have been able to effectively reduce our energy and waste levels. Avieco made the complex notion of energy efficiency into a manageable and achievable reality
Nigel Pink, Group Engineering Manager, Dominos UK & Ireland Ltd
Avieco delivered exactly the workshop we needed to get our sustainability team and regional leads on the same page when it comes to ‘market-based’ reporting. It’s a challenging area to tackle for a global business – particularly when we operate in a number of markets where there is little or no choice in terms of energy purchasing. Avieco has given us the knowledge and tools to ensure we get our disclosures right – they really exceeded my expectations for what we could achieve in one afternoon!
Dr Julia Rowe, Group Sustainability Advisor, Johnson Matthey
We get that change is not easy. But we must be brave, challenge old ways, set new habits, embrace new thinking.
we get it.