Corporate purpose review
Your business is under threat from climate change
Whether it is B-corp or Harvard Business School research, the Business Roundtable’s statement on the purpose of a corporation or Larry Fink’s Sense of purpose letter to CEO’s. The world is waking up to the simple fact that without a clear purpose no business can reach its full potential. Short term pitfalls and decisions will dominate, employees will question their role and contribution, activists will target businesses without a clear and positive impact. We are in the age of corporate purpose, can your business clearly describe its purpose? Or do you rely on the earnings report to describe your success
Be part of the solution
As millennials inherit the wealth of their parents, take up senior management positions in business and leadership roles in society, the expectations of investors, asset managers, employees and customers will change. The question will move from what do you do? to why do you do it? A harder question, but one that every business will be expected to answer. The long-term view of the contribution each business makes will be central to how each business is perceived and valued. Your business is not immune from this – the question is are you ready?
The purpose of every business is unique, it reflects the values of the organisation, the ambition of the people who work there. It attracts the right investors who share a long term view of the value that a business can create. It convinces customers who buy into the reasons you do what you do not just how well. It motivates and aligns employees around a common goal.
Understand how a clear, positive purpose can help your business get the edge and take its place in today’s society. We will help you:
Set a clear, positive purpose, find out how we can help.
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Achieving effective mitigation of climate impacts through accurate reporting
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We get that change is not easy. But we must be brave, challenge old ways, set new habits, embrace new thinking.
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